Just a quick word on the Berkley program. As you all know the deep discount was stopped due to abuse a few months ago. We have worked hard to come up with a new affinity program and our Partners at Pure Fishing wanted to make sure you all knew there will be a program and it is coming first of the year, it will be different than in the past but still very good and will support our members and the retailers
Effective January 1, 2012, Pure Fishing will be making changes to the current member discount program. This new program will be expanded to all of our key brands and new items. This new program will still be available to all members, but at selected times of the year. The times will be announced through email blasts to you and your members with the program specifics.
These programs are designed to encourage our members to try their products and enhance their fishing experience and then, hopefully, support their local tackle retailer with additional purchases.